1. Introduction
Imagine stepping into a Matsuya restaurant in Japan. You’re greeted not by a smiling server, but by a towering, futuristic touch-screen vending machine.
In the past, these machines were notorious for their labyrinthine menus that could baffle even the most tech-savvy diners.
But fear not! Matsuya has recently revamped their ordering system, making it more user-friendly and accessible to everyone, including travelers.
Now, ordering your favorite beef bowl or curry is as easy as tapping a few buttons.
Plus, every meal comes with a complimentary miso soup—a comforting bonus that sets Matsuya apart from its competitors.
So, let’s dive into the new and improved Matsuya experience, where technology meets tradition in the most delicious way possible.
2. What to Expect at Matsuya
Matsuya is one of Japan’s top gyudon chains, but it’s known for more than just beef bowls.
You’ll find grilled meat plates, curries, and even breakfast sets.
Most stores are compact but clean, with a mix of counter and table seating.
And the centerpiece? A multilingual touchscreen vending machine waiting at the entrance, ready to take your order.
Oh, and did we mention? Free miso soup with every meal. Yes, really.
3. How to Order – Step by Step
3-1. Buy a Meal Ticket
At the entrance, you’ll find a touchscreen vending machine.
Choose your language (English, Chinese, Korean…), browse the photos, and tap your choice.
Pay with cash or IC card—some machines now even accept QR code payments.
3-2. Hand Your Ticket to the Staff
After paying, you’ll get a printed meal ticket.
Give it to the staff at the counter or place it on the tray if there’s no one nearby.
3-3. Find a Seat and Wait
Grab a seat—usually self-service for water and chopsticks.
Your meal will be brought to you or your number will be called, depending on the store.
4. Payment Methods
Matsuya uses a pay-first system via vending machines.
This means no need to speak Japanese or settle the bill afterward—just tap, pay, and sit.
Machines typically accept:
- Cash
- IC cards (Suica, Pasmo, etc.)
- QR code payments (e.g. PayPay, Alipay)
It’s quick, efficient, and perfect for travelers in a hurry.
5. Tips & Useful Phrases
- Teishoku = Set meal (main + rice + miso soup)
- W Teishoku = Double meat version
- Onsen tamago = Soft-boiled egg
- Free miso soup = Yes, it’s included. No need to ask.
Bonus tip: If you’re confused by the machine, don’t panic.
Just switch to English and follow the photos—it’s basically food shopping with buttons.
6. Final Thoughts
Matsuya combines speed, value, and tech in a way that feels uniquely Japanese.
It’s not just a gyudon chain—it’s a full-on cafeteria for the price of a burger.
Compared to Yoshinoya’s classic counter service or Sukiya’s endless toppings, Matsuya shines for solo travelers and efficiency lovers.
And did we mention the free miso soup? (Yes. But it’s worth saying again.)
If you’re craving a fast, filling, no-fuss meal in Japan—Matsuya’s got your back.
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